CONNECT and CONQUER: Networking Skills for Success
Networking is far more than just exchanging business cards or adding people on LinkedIn; it’s about cultivating meaningful relationships that can lead to future opportunities. As the saying goes, "Business isn’t done between companies, it’s done between people." The strength of your professional network can open doors, provide valuable insights, and lead to collaborations that propel your career or business forward.
However, for many people, the prospect of networking can feel intimidating. Whether at social gatherings or professional events, approaching new people can cause anxiety. Often, this discomfort arises from self-doubt or uncertainty about how to start a conversation. Fortunately, networking is a skill that can be learned and refined with practice and the right strategies.
How to Overcome Networking Anxiety
Shift Your Mindset: Instead of seeing networking as a task, think of it as an opportunity to learn from others and share your own experiences. This perspective removes pressure and encourages natural interactions.
Research in Advance: If you're attending an event, do a bit of homework on the attendees or key speakers. Having background information allows you to approach conversations with confidence and purpose, creating stronger connections.
Create an Elevator Pitch: Have ready a brief, engaging summary of who you are and what you do. This makes it easier to introduce yourself smoothly and start the conversation.
Ask Open-Ended Questions: Questions like, "What inspired you to get into this field?" or "How did you find this event?" encourage more than a one-word response, keeping the conversation flowing and helping you learn more about the other person.
Be an Active Listener: Listening is just as important as speaking. Pay close attention, ask follow-up questions, and make the conversation about them. This not only builds rapport but also helps reduce the pressure of having to "perform."
Set Targeted Goals: Rather than trying to meet everyone, focus on connecting meaningfully with a select few. This makes networking feel more manageable and can lead to deeper, more valuable relationships.
Follow Up Thoughtfully: Don’t let the conversation end after the event. A short, personalized message—mentioning something you discussed—can reinforce the connection and lay the groundwork for future collaboration.
Key Phrases to Enhance Your Networking Game
Here are some useful phrases to help you navigate various stages of a networking interaction, from introductions to follow-ups:
Approaching Someone New
- "Hi! I noticed you’re with [company name]. How are you finding the event so far?"
- "Excuse me, is this seat taken?"
- "I’m new to this event; could you tell me what to expect?"
Small Talk
- "How are you enjoying the event?"
- "Have you been to this conference before?"
- "What brings you here today?"
Transitioning to Business Topics
- "So, what line of work are you in?"
- "I’d love to hear more about your role at [company name]."
- "I’m working on [project], and I’d be interested in your take on it."
Exchanging Contacts
- "I’d love to stay in touch—can I connect with you on LinkedIn?"
- "Here’s my card; feel free to reach out."
- "What’s the best way to keep in touch?"
Following Up
- "It was great meeting you at [event]. Thanks for the insights on [topic]—I’m definitely going to explore that further!"
- "I’d love to grab coffee sometime to continue our conversation on [subject]. Let’s set something up!"
- "Looking forward to staying in touch and exploring potential ways we can collaborate."
With these phrases and tips in hand, you’re better equipped to navigate the often daunting world of networking. Remember, the more you practice, the more natural it will become. So go ahead—put yourself out there and start building those valuable connections.